Crisis Control From a PR Perspective

It comes as no surprise that nearly every popular author faces backlash for their work at one point or another. Whether former fans are boycotting the sequel of a book, or Tweeting about how awful the movie adaptation is, there is a hate comment around every corner. A PR person’s task is to turn that …

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The Magic of Christmas- 5 Ways to Promote Your Christmas Story

Sadly, the holiday season is short. The excitement around Christmas (for some) seems to kick in as soon as the last trick-or-treater has left your front door step. The next morning your neighbour is eagerly hanging their Christmas lights in +15 degree weather and the stores seems to have been taken over by elves overnight. …

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Using PR Strategies to Market Your Book

The publishing industry has seen a shift in marketing strategies now that successful self-promoting is becoming seemingly more common. One could attribute this primarily to social media. Online communities are perfect platforms for marketing and promotion. See my post on why YouTubers are becoming successful authors. As a public relations student, I have learned the key strategies for influencing …

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Will they ever stop? The Kardashian/Jenner Epidemic

These days it isn't a tabloid without the name Kardashian plastered across it.  They have taken over television time, red carpets, and emojis. Just when you thought that this was the extent of their domain, they go further. If you thought the articulate world of words was untouchable, then think again. Oh yes! They manage …

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Books-Turned-Films: How Marketing a Film Adaptation of a Book is Beneficial on Both Sides.

Books and film are two sides to the same coin. Each is a medium for story telling and/or passing along information to a collective audience. However, that is not to say they do not have fundamental differences and it is these differences that removes them from direct competition with each other. In fact, making a …

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Walking the Line: Managing Public Relations in the World of Fandom

In 1893, after deciding that he wanted to start writing different things, Arthur Conan Doyle killed off his wildly popular character Sherlock Holmes. Conan Doyle had had enough of Holmes, and it was time to move on. In the story The Final Problem, he had Sherlock fall off a cliff to his death. Conan Doyle …

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Celebrities’ Role in the Publishing World

Over the last decade, it has become increasingly obvious that celebrities command a massive influence in the world, especially western culture. Mass audiences admire and pay tribute to them for many varied reasons - their ground-breaking fashion trends, hip new music, Oscar-worthy performance in movies, the list goes on. Celebrities are viewed by many as …

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