Books-Turned-Films: How Marketing a Film Adaptation of a Book is Beneficial on Both Sides.

Books and film are two sides to the same coin. Each is a medium for story telling and/or passing along information to a collective audience. However, that is not to say they do not have fundamental differences and it is these differences that removes them from direct competition with each other. In fact, making a …

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Walking the Line: Managing Public Relations in the World of Fandom

In 1893, after deciding that he wanted to start writing different things, Arthur Conan Doyle killed off his wildly popular character Sherlock Holmes. Conan Doyle had had enough of Holmes, and it was time to move on. In the story The Final Problem, he had Sherlock fall off a cliff to his death. Conan Doyle …

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Celebrities’ Role in the Publishing World

Over the last decade, it has become increasingly obvious that celebrities command a massive influence in the world, especially western culture. Mass audiences admire and pay tribute to them for many varied reasons - their ground-breaking fashion trends, hip new music, Oscar-worthy performance in movies, the list goes on. Celebrities are viewed by many as …

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Why YouTubers Are Becoming Successful Authors

Most of us are aware of the YouTuber phenomenon, where ordinary people create content on their YouTube channel that ends up gaining thousands, and in some cases, millions of subscribers. While many of these self-made Internet stars have been able to make a living from producing digital content, a great number of them have seen an …

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No one better for the job than you: A public relations perspective on the 5 best ways to get started self-promoting your book

This is your book, your image, your brand. Any PR professional will tell you from the start, your success in marketing your book will depend on how effectively you tell your story. Any author can appreciate the importance of a great story, one that draws you in and keeps you wanting more. Much like writing …

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50 Shades of Grey: A Public Relations Study in the Benefits of Controversy

One of the many things that the advent of the internet and social media has increased to an alarming degree is propensity for controversy to thrive and be debated amongst the public, in a scope never before seen. Many tend to view controversy as something negative and to be avoided. In many cases this is …

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Paper vs. Pixels: Which Form of Published Work is Better for a Writer?

In some ways, I consider myself an old soul. One of the ways this manifests itself is my love for books. Books made of paper that is. Having been an avid reader from a very young age I find almost nothing compares to the experience of turning the pages of a good novel as its …

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