The Magic of Christmas- 5 Ways to Promote Your Christmas Story

Sadly, the holiday season is short. The excitement around Christmas (for some) seems to kick in as soon as the last trick-or-treater has left your front door step. The next morning your neighbour is eagerly hanging their Christmas lights in +15 degree weather and the stores seems to have been taken over by elves overnight. …

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Using PR Strategies to Market Your Book

The publishing industry has seen a shift in marketing strategies now that successful self-promoting is becoming seemingly more common. One could attribute this primarily to social media. Online communities are perfect platforms for marketing and promotion. See my post on why YouTubers are becoming successful authors. As a public relations student, I have learned the key strategies for influencing …

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Will they ever stop? The Kardashian/Jenner Epidemic

These days it isn't a tabloid without the name Kardashian plastered across it.  They have taken over television time, red carpets, and emojis. Just when you thought that this was the extent of their domain, they go further. If you thought the articulate world of words was untouchable, then think again. Oh yes! They manage …

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