These days it isn’t a tabloid without the name Kardashian plastered across it. They have taken over television time, red carpets, and emojis. Just when you thought that this was the extent of their domain, they go further. If you thought the articulate world of words was untouchable, then think again.
Oh yes! They manage to slide right into pages and print, tackling another market and making ridiculous amounts of money. But what unique selling point do their books have? Well it hem of course, the authors themselves. You can not be a part of that family and not sell your secrets. The three Kardashian sisters released three books revolving around their off-screen lives in Kardashian Konfidential (2010), Keeping up (2011), and Dollhouse: A novel (2011). All of these you can purchase online for under $30 USD. These books contain even “deeper” insights into the infamous sisters, giving beauty tips, family stories and even their own pictures. They’ve gotten even to where you thought you escaped them. No wifi? No problem, you can just take them with you in writing. Now it is not that they are writing literary classics such as Huckleberry Finn or The Great Gatsby, but credit for the Kardashian’s ability to appeal to mass consumerism must be given to them. Whatever you think about that family they have managed to make people care and stay interested in them enough to keep their presence in the media spotlight.
This is so evident that even other authors, such as New York Times bestselling author Ian Halperin, have utilized their fame and have written exposure books on them (e.g. Halperin’s The Kardashian Dynasty in 2016). In this unauthorized biography he studies the Kardashian’s rise to the top of pop culture, using past their past books and interviews as his sources he attempts to explain this domination of tabloid media. A key thing to note is how often they are associated with other celebrities, making their ties to stardom that much stronger. The book makes an attempt to exploit the controversy surrounding the Kardashians, claiming permission was given for the release of the sex tape that pushed Kim forward into the public eye. Caitlyn’s trans-formative procedure is also pointed to as a tactical maneuver to create news with the Kardashian name in it. The thing is, everyone seems to be largely aware of this possibility and the masses still feed from the Kardashian trough.
I mean look at Kim’s book Selfish (2015). It is a picture book of all her selfie images and made the best seller list. People bought a coffee table book full of Kim, when they just follow her on social media and get all the same shots. They are amazing at marketing and branding each of their talents, since Kim’s is her body this book is a perfect way to say hear is all my talent, buy it! AND she’s releasing another version of the picture book with MORE pictures of her.
Khloe has done a 180 from being the ‘fat sister’ to the healthiest. So naturally her new book Stronger Looks Better Naked is about her journey to her now obsessive behaviour with the gym and staying health aka Skinny af. This book is for her fans that have felt the struggle of body shaming, now I can’t really say much about this one since most of Khloe’s publicity is being compared to her sisters’ bodies. Great material for a book, that also hit New York Times bestselling list. With and endorsed book tour as well. The fame just keeps getting higher.
One of the books that did bomb was the Rebels: city of Indra (2014) this sci-fi, dystopian, fiction book was sold as Kendall and Kylie Jenners but ghost written by Maya Sloan. The main characters show some resembling traits to the Jenner sisters. Kylie said “The fans seem to love it. That’s why we did it, [the characters]’ names are Lexi and Livia. I think we wanted to make Lex more like me and Livia more like Kendall, and they kind of evolved into their own characters.” However, costumers on Amazon gave it an average 1.7 out of 5 stars. Stick with what you know sisters, sell your soul and the devil will pay you in cash.
Now onto the diabolical matriarch Kris Jenner, whose closet is so big to hide all her skeletons. But don’t worry she gives a tour of her walk-in with her tell-all memoir, Kris Jenner and all things Kardashians (2011) gives her a way to upstage her daughters with her own scandals. Let’s not forget how the Kardashian name started, the O.J Simpson case which was headed by late patriarch Rob Kardashian. Kris Jenner provides fans with her view on how to handle being “momager” of six famous children, married to Caitlyn for 22 years. Kris also decided to show you how many famous friends she has by authoring a cookbook, In the Kitchen with Kris: A Kollection of Kardashian-Jenner Family Favourites (2014). This lets you (the fan) cook like a Kardashian and feel you are in touch with their lives and lifestyle.
So if you haven’t gotten your fill of Kardashians look to place that houses the greats: J.K Rowling, Hemingway, Fitzgerald and now the Kardashians. But where there is a niche for someone to market themselves they will conquer it.