Walking the Line: Managing Public Relations in the World of Fandom

In 1893, after deciding that he wanted to start writing different things, Arthur Conan Doyle killed off his wildly popular character Sherlock Holmes. Conan Doyle had had enough of Holmes, and it was time to move on. In the story The Final Problem, he had Sherlock fall off a cliff to his death. Conan Doyle …

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The Role of Public Relations in the Publishing Industry

Why, exactly, should folks in the publishing industry care about public relations? Why should authors take the time to familiarize themselves with PR tactics? Can't writers just worry about writing, and readers just worry about reading? Well, no. Not really. Consider how much authors are expected to interact with their public. From the multi-million dollar …

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