The Magic of Christmas- 5 Ways to Promote Your Christmas Story

Sadly, the holiday season is short. The excitement around Christmas (for some) seems to kick in as soon as the last trick-or-treater has left your front door step. The next morning your neighbour is eagerly hanging their Christmas lights in +15 degree weather and the stores seems to have been taken over by elves overnight. …

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No one better for the job than you: A public relations perspective on the 5 best ways to get started self-promoting your book

This is your book, your image, your brand. Any PR professional will tell you from the start, your success in marketing your book will depend on how effectively you tell your story. Any author can appreciate the importance of a great story, one that draws you in and keeps you wanting more. Much like writing …

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