Crisis Control From a PR Perspective

It comes as no surprise that nearly every popular author faces backlash for their work at one point or another. Whether former fans are boycotting the sequel of a book, or Tweeting about how awful the movie adaptation is, there is a hate comment around every corner. A PR person’s task is to turn that …

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Celebrities’ Role in the Publishing World

Over the last decade, it has become increasingly obvious that celebrities command a massive influence in the world, especially western culture. Mass audiences admire and pay tribute to them for many varied reasons - their ground-breaking fashion trends, hip new music, Oscar-worthy performance in movies, the list goes on. Celebrities are viewed by many as …

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