Using PR Strategies to Market Your Book

The publishing industry has seen a shift in marketing strategies now that successful self-promoting is becoming seemingly more common. One could attribute this primarily to social media. Online communities are perfect platforms for marketing and promotion. See my post on why YouTubers are becoming successful authors. As a public relations student, I have learned the key strategies for influencing …

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Walking the Line: Managing Public Relations in the World of Fandom

In 1893, after deciding that he wanted to start writing different things, Arthur Conan Doyle killed off his wildly popular character Sherlock Holmes. Conan Doyle had had enough of Holmes, and it was time to move on. In the story The Final Problem, he had Sherlock fall off a cliff to his death. Conan Doyle …

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Why YouTubers Are Becoming Successful Authors

Most of us are aware of the YouTuber phenomenon, where ordinary people create content on their YouTube channel that ends up gaining thousands, and in some cases, millions of subscribers. While many of these self-made Internet stars have been able to make a living from producing digital content, a great number of them have seen an …

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